I built my first website in 2003 — I was 14 and obsessed with understanding how things worked behind the browser. That spark never left.
Today I help SMEs and professional firms across France, Italy and Switzerland get found on Google and build a brand identity that earns trust at first glance. I specialise in strategic SEO and GEO — optimisation for AI-based search engines like ChatGPT, Perplexity and Google AI Overview.
In 2003 I built my first site — still visible in the Wayback Machine. Since then I never stopped learning: HTML, CSS, JavaScript, PHP, WordPress, Laravel, Python, Jekyll. Not because it was trending — to truly understand how the web works.
I worked as a trainer in collaboration with major organisations such as Randstad, Suzuki Italia and the Italian Space Agency, teaching digital marketing, communication and web development in courses funded by the Piedmont Region.
In 2019 I launched my freelance activity. In 2023 I moved to Le Havre, Normandy, expanding my business into the French market. Today I work remotely with clients across three countries.
SEO has always fascinated me because it's the only "meritocratic" form of marketing: when done right, it brings qualified clients without paying for every click.
GEO (Generative Engine Optimization) is the next frontier. ChatGPT, Perplexity and Google AI Overview are changing how people search for information.
Source: Google Search Console — aggregated data, anonymous clients for confidentiality.
I am based in Le Havre, Normandy, France and also operate in Milan, Italy. I work remotely with clients across France, Italy and Switzerland.
Since 2003, when I built my first website at 14. Professionally since 2019.
GEO (Generative Engine Optimization) is the optimisation of content to be cited by AI engines like ChatGPT, Perplexity and Google AI Overview. Where traditional SEO drives traffic from Google, GEO builds authority and citations from AI engines — the new way your clients search.
No. I work with a selected number of SMEs and professional firms — accountants, clinics, engineering studios. Size doesn't matter: what matters is the seriousness of the project.
