A custom PHP website for a precision machining and tooling company: a navigable digital catalogue, technical drawing downloads integrated with lead capture, and SEO tailored to the Italian and European B2B industrial market.
built around the company's specific product and workflow needs
categories, variants and technical specs always accessible
every technical drawing request becomes a qualified contact
structure optimised for sector searches in Italy and across Europe
Aelle Srl is a company based in Alpignano, near Turin, specialising in tooling and precision machining. They manufacture gauging standards and components for welding jigs, serving clients in Italy and several European countries.
The project started from a clear need: turn the website from a static brochure into a real commercial tool — making the catalogue browsable online, simplifying access to technical documentation, and generating qualified leads.
The site integrates a custom-built PHP catalogue, designed to organise a large number of products clearly. Prospective clients can quickly find products and access their technical specifications — categories, characteristics and variants — without having to contact the company for basic information.
The documentation download system is integrated with contact capture. Every request for technical drawings — needed to assess component compatibility — generates a qualified lead. The catalogue becomes useful both to existing clients and for intercepting new companies looking for precision machining components.
The site structure is optimised for sector-specific searches: clean URLs, hierarchical content, product pages built to capture specific queries in the Italian and European industrial market. The interface is responsive and mobile-friendly, with particular attention to navigation speed.
