A family of three industrial rental brands — chillers, heaters and hoses — built from scratch: coordinated brand identity, a new website and steady growth on Google all the way to the first page of results.
generated over the last 12 months
from search traffic over the same period
first page of Google on the searches that matter
logo, brand identity and website for all three brands
ChillerRent, HeatRent and HosesRent are three brands dedicated to industrial rental — respectively of cooling units (chillers), heating systems and hoses — designed to provide temporary solutions for industry, construction sites and events.
The starting point was to build the entire presence from scratch: three brands that are recognisable and consistent with one another, a website able to present the offering clearly, and measurable growth on search engines. The work covered the creation of the logo and brand identity for each brand, the development of the new website, the Google Ads campaigns and ongoing SEO optimisation.
The goal was twofold: to give the three brands a professional, coordinated image, and to make them visible at the exact moment a customer is looking to rent a chiller, a heating system or the hoses for a plant. Branding and visibility were handled as a single system, so that each channel reinforced the others.
Over the course of the project, organic presence grew steadily, reaching an average first-page position on Google and broad visibility across industry searches.
Over twelve months the three brands consolidated a fast-growing organic visibility:
