A purely local business that reached national-scale visibility. An optimised website and tailored SEO strategy for an artisan ice cream shop awarded among Italy's Eccellenze del gusto (Excellences of Taste): 222K impressions and over 5,000 clicks in 12 months.
over 12 months — an unusual figure for a neighbourhood business
from search traffic in the same period
across local and national interest queries
first page of Google on strategic searches
Gelateria Via Mazzini is an artisan ice cream shop awarded among Italy's Eccellenze del gusto. I built the website together with the owner, taking care of every design and content detail to convey the quality of the product and the attention to ingredients.
The platform is intuitive, fast and accessible: the design showcases the experience, and the content speaks directly to customers looking for a superior-quality gelato.
For a local business, visibility on Google makes the difference between a walk-in and someone who comes specifically for you. The SEO strategy covered technical optimisation, keyword research and ongoing content management, with a carefully maintained Local SEO presence to reach both regular customers and tourists looking for an exceptional product.
In March, an sudden spike in clicks and impressions — far above the daily average — appeared. It's the kind of anomaly that needs reading, not just celebrating. I analysed it in a dedicated article: how to interpret a spike in Google Search Console.
