How the search positioning of a Milan-based technical studio was consolidated and improved, bringing it to the first organic position for the strategic keywords of interest and to the second position in local searches within the Local Pack.
first organic position for strategic keywords
local visibility in Google Maps searches
informational, local and commercial keywords
organic visibility generated over the last 12 months
GMG Technical Studio is a firm specialised in design, building permits and technical consulting in Milan.
The goal of the project was to build a digital presence capable of reflecting the studio's level of expertise and supporting its online growth through an integrated approach. The work involved the design and development of the website, SEO and Local SEO optimisation, the ongoing publication of content, and the management of social communication aimed at both a B2B audience and private clients.
As very often happens in the professional sector, the experience and quality of the services offered were not fully represented online. The website, the local presence and the available content did not allow the studio's authority to be fully expressed, nor to capture all the potential traffic coming from Google searches.
Through a coordinated strategy across website, search engines, Google Business Profile and social media, it was possible to strengthen the studio's positioning for numerous strategic searches, improve local visibility and consolidate its digital presence over time.
Over the course of the project, GMG Technical Studio achieved significant results in terms of organic visibility and local presence:
