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In my article on what GEO is I explained why getting cited by AI is the new frontier of visibility. Since then, the question I get most o…

Today around 40% of the world’s websites run on WordPress. That number says two things: the first is that WordPress works; the second, le…

Every January the same thing happens: companies that planned in autumn publish well-thought-out campaigns, while the others improvise the…

Ask for three quotes for the same website and you’ll receive three figures that seem to describe three different jobs: 900 euros, 4,000 e…

When a potential customer searches for “accountant near me” or “pizzeria [city]”, in most cases they never reach your website: they stop …

Even though a significant part of my work consists of providing professional SEO audits, in this article I’ll show you how to run a simpl…

More and more clients write me the same sentence: «I asked ChatGPT for a recommendation, it gave me three names, and I wasn’t one of them…

UX design for B2B is a specific field with different rules from consumer design. Business buyers are not users browsing out of curiosity …

Digital marketing for SMEs does not lack available tools, channels and tactics. What almost always lacks is clarity on what to do first, …

SEO for a freelancer has a different objective from SEO for an e-commerce or a blog. You do not need the maximum possible traffic — you n…

In Google Search Console, a number is never just a number — it’s a question. And when that number changes suddenly, the question becomes …

Rebranding is one of the riskiest and most expensive interventions a company can make on its brand. Done well, it relaunches a business. …

The website of a professional firm does one thing that really counts: it convinces an unknown visitor that you are the right person for t…

“I need a logo” is almost always the beginning of the conversation. Rarely is it the precise description of the problem.

You have a solid business, an excellent service, satisfied clients. But when someone visits your website or receives your business card, …

Brand awareness is not exclusive to large brands with large advertising budgets. For an SME or professional firm, it is built differently…

The first question almost everyone asks — and that almost nobody asks openly in the first email. So I answer it here, with real numbers.

Not long ago, social media was a light distraction people visited between tasks. That reality has flipped. Today, platforms function as t…

The Psychological Meaning and Emotional Impact of the Color Purple