Logo design and visual identity for a landscape architecture brand. The name — "dreamscapes" — called for an aesthetic to match: refined, nature-rooted, memorable. An identity built to endure.
a precise visual expression of the brand promise: elegance and nature
natural, refined tones consistent with a premium positioning
typographic choices that communicate exclusivity and attention to detail
a recognisable brand that builds presence rather than chasing trends
Paysages de Rêve — "dreamscapes" — is a brand born at the intersection of architecture, nature and aesthetic research. The name carries a promise: carefully designed spaces capable of moving people. The visual identity had to be equal to that promise.
I designed the logo and the entire visual identity around an aesthetic that combines elegance with a natural reference. The sophisticated typography, the landscape-toned colour palette and the logo forms communicate exclusivity, harmony and attention to detail — the values that clients of a landscape architecture service want to recognise at first glance.
The risk in luxury and lifestyle branding is following trends that feel dated just two years later. For Paysages de Rêve I took the opposite approach: an identity rooted in enduring visual values — precision, a natural reference, careful proportions — that stays recognisable over time without needing constant updates.
