Dedicated landing pages and SEO for a care home. Choosing a care facility is one of the most delicate decisions a family faces: I designed a clear, warm and transparent digital presence, optimised for the searches of people looking for support for their loved ones.
each optimised for a specific service offered by the facility
structure built to communicate reliability, warmth and transparency
optimised for searches by families looking for a care home in the area
navigation optimised for all devices, with a focus on usability
Choosing a care home for an elderly family member is one of the most delicate decisions a family can face. People arriving at a care facility's website are often in an urgent situation or under significant emotional strain: the site cannot afford to be confusing, cold or hard to navigate.
For Residenza Serena I designed dedicated landing pages, each focused on a specific service offered by the facility, with a clear structure and an intuitive interface. Every page is built to communicate reliability, warmth and transparency — the qualities families look for before trusting a facility with their loved ones.
Families searching for a care home typically look close to where they or the elderly relative lives. The SEO strategy was built around this behaviour: technical page optimisation, localised keyword research and content that answers real family questions — services, admission process, contacts — to increase visibility in the searches that truly matter.
