Custom website and SEO and Local SEO strategy for a leading workplace safety company in Piedmont. A technical and heavily regulated sector, where digital credibility must match the expertise delivered on the ground.
built to communicate competence to businesses and professionals
complete strategy to improve organic search positioning
optimised presence for local searches across Piedmont
clear navigation guiding visitors towards a commercial enquiry
STS Group is a leading workplace safety company in Piedmont. It operates in a technical and heavily regulated market, where clients — companies of all sizes obliged to comply with safety regulations — look for a reliable, competent and professional partner.
The website is the first point of contact: it had to communicate professionalism and competence immediately, make it easy to find the right services and facilitate the commercial enquiry.
I built a tailored website with clear navigation and optimised content, designed as a concrete tool for communication and client acquisition. The SEO strategy covered on-page and off-page optimisation, with targeted keyword research focused on sector searches — safety training, risk assessment, safety documents, regulations — and a Local SEO presence that strengthens STS Group's visibility across Piedmont.
