How an accounting firm in Saronno (Varese) went from almost no organic visibility to steady search traffic in twelve months, ranking both for local brand searches and for high-volume national informational queries.
generated over the last 12 months
from search traffic in the same period
informational, local and branded
from almost nothing to steady traffic in 12 months
Studio Commercialista Mazzoldi is a professional accounting firm based in Saronno (Varese), specialising in accounting and tax advice for businesses and professionals.
As often happens in the professional world, the firm's expertise was not matched by its online visibility: the website captured only a fraction of search demand and could not convey the firm's authority on the very topics it works with every day.
The project started with an in-depth analysis of the site's condition, continued by resolving the technical issues holding back its rankings, and developed over a year of ongoing editorial work designed to build authority on the most-searched accounting and tax topics. On an ongoing basis, the site is managed on WordPress to maintain performance, security and up-to-date content.
The result is an organic presence that grows steadily and now intercepts two complementary types of demand: local searches from people looking for an accountant in Saronno, and national informational searches from people researching topics such as switching from ordinary to simplified accounting, bookkeeping obligations or preliminary budgets.
Over twelve months, Studio Mazzoldi built a steadily growing organic visibility:
