A new travel agency creating guided, tailor-made experiences needed an identity that could carry its promise: the wonder of discovery, with someone who knows where to go. I built the brand from scratch — logo, pictogram and a complete brand manual.
dark, light, mono and the pictogram
navy, orange, cream and text, with HEX/CMYK/RGB codes
SUSE Bold for headings, Raleway for body
a complete usage guide, from correct uses to mistakes to avoid
Wondergo is for those who aren't satisfied with "visiting" but want to be amazed. The logo — the WonderGo lettering with the your travel agency payoff — blends a deep blue and a warm orange to say reliability and the desire to depart in the same glance.
The symbol grows out of the shape of a globe: the open curve stands for the start of a journey, an invitation to leave, while the inner sign echoes the direction of someone who has already traced the path. It's synthetic and distinctive, and works on its own too — favicon, app icon, watermark, social buttons — always keeping the official colours and proportions.
Beyond the logo I defined the whole system: the palette (navy, orange, cream), the typography (SUSE Bold and Raleway), the mark in every variant for any background, the brand pattern and application examples. All gathered in a brand manual that sets the rules — correct uses, clear space, mistakes to avoid — so the identity stays coherent on every channel, from the website to merchandising.
It's the kind of work I do when a brand starts from zero — see also how I approach a professional logo and website.
