Case study · Custom doormats and rugs · Manufacturing
Intarsia Carpets
A website for a manufacturer of custom inlaid doormats and rugs: an editorial presentation of the craft, fifteen product pages and a gallery of real entrances, all leading to a quote request.
01 Challenge
Intarsia's products are made by hand with the inlay technique: logos and patterns are cut and fitted into the fibre, not printed on top. The website had to make that difference visible to companies, hotels and private clients, and guide them through many materials and formats.
02 Approach
An editorial layout with large photography and short two-beat headlines puts the craft first. The offer is organised into product lines, a four-step method (consultation, sketch, hand inlay, delivery) explains the process, and the gallery shows entrances grouped by context of use.
03 Execution
- Art direction and design: night blue, gold accents, serif headlines with italic emphasis
- Fifteen product pages and a 2026/2027 catalogue page
- Pages on the company, the inlay process and a gallery of completed projects
- News section
- Quote request always available in the header
04 Impact
A website where the product is explained by the way it is made, with every route leading to a quote request.
Project images
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