Case study · Fitness · CrossFit box
CrossFit Pontedera · Black Birds
A website for a CrossFit box in Pontedera: four disciplines, a clear explanation of how a class works, the coaching team and a free trial one tap away.
01 Challenge
Many people who look for a CrossFit box worry they are not fit enough to start. The website had to present CrossFit, Hyrox, Kids and Personal Training, and reassure beginners that every workout is scaled to their level.
02 Approach
The site leads with the box's identity, then walks visitors through a class step by step, from warm-up and mobility to technique, workout and stretching. Coaches are introduced by name, and the free trial and WhatsApp contact are always visible.
03 Execution
- Visual design with the Black Birds identity (black and yellow, bold uppercase headlines)
- Custom website, responsive on desktop and mobile
- Pages for each discipline, the method, the box, the team and contacts
- Articles section on training topics
- Free trial request and WhatsApp contact from every page
04 Impact
A website that answers the first question of anyone who wants to start (how does a class work?) and turns it into a free trial request.
Project images
In the client's words
Hilary created the new website for our gym and we are really very satisfied with the result. She understood our needs straight away, creating a modern, clear and professional website. Helpful, precise and highly competent. Highly recommended!
Translated from the Italian original
Hilary ha realizzato il nuovo sito web della nostra palestra e siamo davvero molto soddisfatti del risultato. Ha capito subito le nostre esigenze, creando un sito moderno, chiaro e professionale. Disponibile, precisa e molto competente. Consigliatissima!
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