Expertise · SEO, GEO & AI Search
Search has changed. Your strategy should too.
People now look for suppliers on Google and in AI assistants such as ChatGPT, Perplexity and Google AI Overviews. I work on both: the technical and editorial foundations of SEO, and the signals that make a company understandable and citable in generative search.
SEO, GEO & AI Search
When it helps
- Organic traffic has stalled or dropped and the cause is not clear.
- Your company rarely appears when people ask AI assistants about your sector.
- You publish content regularly but it does not bring qualified enquiries.
- A redesign or migration is coming and you don't want to lose what search already brings.
What it includes
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Technical SEO
Crawling, indexing, site architecture, performance, structured data and migrations.
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Content and search intent
Useful content mapped to the questions your clients actually ask, without mass-produced pages.
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GEO and AI Search
Analysis of the sources and mentions AI systems use for your topics, and clear, verifiable information about your company across the web.
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Local and international search
Local SEO, multilingual websites, hreflang and market-specific content.
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Measurement
Search Console, analytics and checks of AI visibility, reported with period and context.
What you receive
An audit with prioritised actions, an editorial plan where useful, and periodic reports that keep visibility metrics separate from commercial results.
What I don't promise
Nobody can guarantee first positions on Google or recommendations from ChatGPT and other AI systems. I distinguish between a citation, a brand mention and a recommendation, and I report only what can be measured.
Every engagement is tailored to the complexity, priorities and business objectives of the organisation.
Related work
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